Brand Assets

Names

AuthenTrend is a single word with both “A” and “T” capitalized.

ATKey is a single word, “ATK’ are capitalized. For individual product names, the names are composed by connecting ATKey and a suffix with a full stop (ex. ATKey.Pro) the first letter of the suffix is capitalized. In some cases, the name may be followed by a separate identifier (ATKey.Card NFC).

Usage

• Keep colors and typography compliant with the guidelines.
• Do not alter, crop, stretch, or otherwise modify the logos.
• Logo must be clearly visible and well readable.
• Leave the logos “breath space”, do not cram them with other design elements.

Colors & Typography

• AuthenTrend red is #C3002F
• AuthenTrend grey is #262729
• AuthenTrend white is #FFFFFF
• AuthenTrend font is Poppins.